Insurance agencies

Insurance agency website design for independent agencies

People compare agencies online before they call. A calm, current website with clear ways to reach you earns that call. We build websites for independent agencies writing home, auto, business and life coverage, and keep them current.

What we build

What an insurance agency website needs

Your site should make it easy to ask for a quote, find the right person and reach the office, and it should look as steady as your agency is. You approve each page before launch, including any carrier names or logos you want shown.

  • Quote request forms for each line you write
  • A page for each kind of coverage you want more of, in plain English
  • Team and office pages with current hours and contact details
  • Links to the claims and payment pages your clients use most
  • Forms that ask only for what you need to call back, and ask visitors not to send Social Security numbers, policy numbers or other private details
  • A complete Google Business Profile for every office, on the Business plan
  • Titles, descriptions and structured data set up so Google understands what you do and where
  • Email outreach to local businesses for commercial lines
Sample

A sample home page outline for an insurance agency

This outline is a sample for a made-up agency, not a client's site. Your site is built around the lines you write, your offices and your team.

  1. Header

    Logo, a tap-to-call button and "Get a quote." On phones, both stay in reach.

  2. Opening

    Who you are and where, in one line: independent insurance for home, auto, business and life, from people you can sit down with. Two buttons: get a quote and call the office.

  3. Coverage

    A card for each line you write, each linking to its own page and quote form.

  4. Your team

    Photos and short bios of your agents, with how to reach each one.

  5. Offices and hours

    Each office's address, hours and directions, matching its Google Business Profile.

  6. Client service

    Links to file a claim or make a payment, and real reviews from your Google listing.

Pricing

Insurance agency website plans

Monthly website plans include the build and 12 months of care. Your domain, hosting and Google accounts are in your name from day one, and the site files are yours after the 12th payment.

Foundation

$129 / month

For a new or one-office agency that needs a clear, credible site.

  • 1 to 3 page website
  • Contact form and a link to your Google listing
  • Titles, descriptions, sitemap and structured data

Email outreach pilot

$395 once

For commercial lines, after your site is up.

  • 30 days, done for you, in your name
  • A researched and verified list of local businesses
  • Every reply passed to you, and a results report

Founding rates and everything each plan includes are on the pricing page. Email outreach details are under email marketing and outreach.

Questions

Insurance agency website questions

Can our site show the carriers we represent?

Yes, if your carrier agreements allow it. You approve each page before launch, including any carrier names or logos.

Will our forms collect sensitive information?

No. Quote forms ask for what you need to call someone back, and they ask visitors not to send Social Security numbers, policy numbers or other private details.

How does email outreach work for commercial lines?

Every email goes out in your name, to people you approve, only after you approve the message. Each one includes your business address and an easy way to opt out.

Can you guarantee we'll rank first on Google?

No, and be careful with anyone who says they can. We set up the technical basics correctly, build a page for each line you want more of, and set up a complete Google listing for every office on the Business plan.

Do you work with agencies outside the tri-state?

Yes. We meet in person across ten counties in Kentucky, Ohio and West Virginia, and work with agencies anywhere in the U.S. remotely, with the same plans and prices.

Start with a free website checkup

We review your website, your Google listing and who owns your domain, then send a plain-English summary. No cost and no obligation.

Get a free website checkup